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Supporting families,
healing heroes

Support for everyone who loves a fighter, and for the fighter too. Three minutes a day, in your pocket. The methods behind it are backed by research.

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The problem

The injury comes home. Everyone at home is left holding it.

Our heroes come home with wounds you can't see. The impact reaches outward, to partners, parents, and siblings. They are the people who can help the most, and nobody ever trained them for it.

The injury

The fighter

The wound nobody sees is now most of the new cases.

~17,000
psychological injuries of ~26,200 claims since Oct 7 — 65%
Ministry of Defense, 2 Jul 2026
12%
of reservists developed PTSD during the war
Tel Aviv University, Bar-Haim, n=579
First wave

The family

They see it first, every day, and nobody ever trained them.

34%
of those reporting relationship harm considered separating
IDF disabled veterans survey, chart 1
1.5–2
close caregivers per case — partner, parent, sibling, commander
⚠ our estimate, not a source
Wider wave

The wider circle

This is no longer an incident. It is a population.

~90,000
recognised by the Rehabilitation Department today
mako, 4 Jul 2026
~50,000
projected psychological injuries by 2028 (of ~100,000 wounded)
MoD projection, 2 Jul 2026
The gap

And who pays for the family

The budget exists — but it reimburses a licensed clinician treating the injured.

₪384
per therapy hour the state funds — for family of a recognised veteran
Rehabilitation Dept., verified Jul 2026
All or nothing
below the eligibility line, or without a licensed clinician, the close circle is outside the rail entirely
this is the space we fill

Every figure here carries its source. What is an estimate says so. Figures we could not stand behind were removed.

The close circle is the lever

They are there every single day. Not one hour a week. We give them tools so they don't have to guess.

Grounded in proven methods

ACT, CBT, SE, NVC. We translated them into plain language and three-minute exercises. It supports you. It doesn't replace therapy.

Private. No file attached to your name.

No full name, no file. What you write in a check-in or in a conversation with Maya stays between you and the app.

The product

A clinical GPS that recalculates

A plan that starts from above, updated daily by how you actually feel. These screens are from the app as it runs today.

One step. Today.
Today's step is chosen based on what is going on right now. Three minutes. Not homework.

Three domains that walk with you

The system keeps them in balance. When one falls behind, that is what tomorrow offers you.

Me
Resilience
Them
Understanding trauma
Us
Connection
Beyond the app

The app is open to everyone. Human support arrives through organizations and authorities.

The app: everyone, right now

Download and start. Free, no waitlist, no access code.

Extended programs: human support

A quiet peer group, live sessions, and the option of professional accompaniment. Included or paid, depending on the program.

Coverage widens gradually

Programs open through organizations, nonprofits, and municipalities. Region by region. Not everywhere at once.

Representing an organization? A family that wants in?

Leave your details and we will come back to you. If we have not reached your area yet, we will tell you when we do.

Who is building this

The right team to build this

Eliav Ser

Eliav Ser

Founder & CEO

Major (Res.). 450+ days in combat. 22 years in marketing and sales. He is also part of the population this product serves.

To heal our heroes, you have to support the people holding them.

Download the app

WalkImpact provides daily, private companionship, built on therapeutic approaches that research has proven. It is not a substitute for professional mental-health treatment, diagnosis, or medical advice.